Rigathi Gachagua misreads Gen Z by assuming they can be directed politically, yet this generation values independence and resists being told who to support or how to think.
He overestimates his influence by believing youth-driven movements like “Niko Kadi” are aligned to him, while in reality Gen Z creates and owns its narratives without political sponsorship.
His messaging focuses more on political control and dominance, while Gen Z is driven by real issues like jobs, accountability, and transparency, creating a clear disconnect.
His public endorsements often trigger the opposite reaction among young voters, with many deliberately supporting alternative candidates as a form of resistance rather than loyalty.
He relies on traditional top-down politics, yet Gen Z operates in decentralized, digital spaces where influence is earned through authenticity, not authority.
He fails to recognize that Gen Z is issue-based and not personality-driven, meaning they cannot be mobilized as a bloc, and any attempt to “command” them only deepens their rejection.
